Foxpillar
In early development · Talking to founders

Sales operations, where AI does the hard part.

Foxpillar researches your prospects, drafts the outreach, runs the follow-ups and keeps your pipeline up to date. Your team spends its time in real conversations with buyers.

Book a 20-minute call → See how it works
Brightwell Logistics · 11 people
Lead 0412
  1. NEWAdded from your target list.
  2. RESEARCHEDWebsite, LinkedIn and job posts read. Hiring a second sales rep.
  3. QUALIFIEDMatches your rules: B2B, 5–50 staff, EU.
  4. READYFirst email drafted around the hiring news. Approved by you.
  5. CONTACTEDSent Tue 09:12. Follow-up scheduled for Friday.
  6. REPLIED“Sounds relevant. Send me a few times for next week.”
  7. MEETINGBooked Thu 14:00. Notes added to your CRM.
Illustrative example You take it from the meeting
The problem

In a small team, selling loses to everything around it.

When the founder or a couple of reps carry sales, most of the week goes to work that has to happen before and after a conversation. That is the part we want to take off your plate.

Before

Finding who to talk to

Building lists, checking websites, working out who decides and why they might care right now.

During

Following up

Second and third touches slip when the week gets busy, and warm leads go quiet without anyone deciding to drop them.

After

Keeping the pipeline true

CRM updates, notes and next steps that nobody has time for, so nobody fully trusts the numbers.

How it works

Every lead moves through the same five stages.

Foxpillar does the work at each stage. You set the rules and step in where a person should.

  1. Stage 1

    Research

    Reads each company's site, profiles and news, and notes why now might be a good time.

    You decideWho belongs on the list.
  2. Stage 2

    Qualify

    Checks every lead against your criteria and sets aside the ones that don't fit.

    You decideWhat a good customer looks like.
  3. Stage 3

    Reach out

    Drafts a first message built on that research, in your voice.

    You decideWhat we say and what we never say.
  4. Stage 4

    Follow up

    Keeps up a steady sequence until the lead replies or a stop rule applies.

    You decideHow often, and when to stop.
  5. Stage 5

    Hand off

    Books the meeting and passes you the full context, so the call starts warm.

    You doThe conversation itself.
How we build it

Rules stay rules. If a step can be done by a fixed rule, it is. AI is used only where reading and judgment help, and every action is logged so you can see what happened and why.

Who it's for

Built first for small, founder-led sales teams.

A good fit
  • B2B companies of roughly 2 to 50 people
  • The founder still sells, or a small team of reps does
  • No one works on sales operations full time
  • You'd rather spend hours on calls than on lists and CRM updates
Not yet a fit
  • Large teams with a dedicated RevOps department
  • High-volume, low-touch consumer sales
  • Anyone looking for bought email lists or mass blasting
Where we are

If you got an email from us, this is why.

Foxpillar is in early development. Before we build more, we're talking to founders and sales leads to find the one part of sales operations that costs them the most time and money.

We're not selling anything on these calls. You tell us how sales actually works in your company. We share what we're hearing from other teams like yours.

The first teams we work with will help shape the product and get early access to pilots on founder-friendly terms.

Edgaras · Founder, Foxpillar